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Company Overview

Since its inception in 1999, [x+1] has helped hundreds of marketers achieve greater returns on their online marketing investment.

Leading the field of predictive marketing, [x+1] maximizes the return on marketing investment of websites and digital media using its patented targeting technology. Our solution set, Media+1 and Site+1, provides the first end-to-end digital platform for agencies and marketers to improve the effectiveness of both media buys and marketer’s websites. Our predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time.

Our groundbreaking and patented technology, the Predictive Optimization Engine (POE™), uses sophisticated statistical modeling technology to leverage and surpass traditional direct marketing techniques online.

Leading digital agencies and smart marketers in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing by working with [x+1]. The company is headquartered in New York City.

Our name embodies the idea that if "x" is the result you are driving today with your online marketing, then "+1" can be added with predictive marketing. [x+1] goes beyond the old one-size-fits-all approach to marketing by using audience insight to deliver the most relevant messaging, offers and content.