Happy
New Year from [x+1]!
As this is the first newsletter of the year, we’ve integrated the best of 2007 with something new for 2008. We’re revisiting our Site
Optimization Best Practices and, in an effort to inform you about the technologies that our partners provide, we’ve added a Partner
Spotlight section.
Site
Optimization Best Practices
 The optimization of online media and website content is becoming increasingly common in marketing. From its roots in mathematics to its evolution in manufacturing and computer science, optimization is moving deeper into the online media and site development spaces as a strategy to boost efficiencies and increase conversion.
Optimization is about making marketing perform its best and engineering a means to achieve a defined goal, but there can be tradeoffs and the results can be counter-intuitive. This article focuses on the best practices for website optimization from a marketing perspective. The approaches and tactics outlined will not only help you navigate a potentially complex process, but help you collaborate with your technical teams.
Optimization:
It’s All About the Money
Optimizing
website content or optimizing ad campaigns, we can talk about improving
user experience, creating engagement, or brand-building, but in the
end we have failed if the exercise does not ultimately lead to more
money. It’s all about driving ROI.s.
Partner
Spotlight: SAS
[x+1]
has established strategic alliances with industry-leading partners
to help us deliver unparalleled value to our customers, which further
maximizes our customers' investment in [x+1]'s solutions.
This month
our spotlight is on SAS, the leader in business intelligence and predictive
analytics software. With 31 years' experience and 43,000 customer sites
worldwide, SAS can help you manage performance by transforming your
data into predictive insights.
Case Study: Real-time Predictive Marketing
Knowing exactly which products and services
potential customers need the moment they enter a Web site – before
they even log in – is the surest way to optimize your advertising
dollars. Using SAS software, [x+1], a leading provider of predictive
marketing solutions, knows how to make that happen.
Upcoming
Events
Chief Marketer Webinar sponsored by [x+1]
Drive Media Campaign
Performance with Data and Analytics
January 31st @ 2:00 EST
Register Now
iMedia Brand Summit
February 10 – 13
Bonita Sprints, FL
More
Information
Online Marketing Summit
February 21 – 23
San Diego, CA
Register
Now
Forrester Marketing Forum
April 8 - 9
Hyatt Century Plaza
Los Angeles, CA
Register Now
Net Finance
April 14th – 17th
Hyatt Regency Scottsdale
Scottsdale, AZ
More
Information |
Working at [x+1] is an opportunity to work with some of the brightest people and most advanced technology in the interactive marketing industry.
View
Career Opportunities |
|
