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media+1 for Agencies
Unparalleled Efficiency and Scale
media+1 screens and segments web traffic into audiences, allowing
an advertiser to purchase only those audiences most likely to convert
into customers. media+1 is certified to operate on inventory totaling
more than 50B+ impressions per month, representing more than 90% of
the US population.
How It Works
media+1 is a market-leading optimized ad network that uses custom
segmentation to optimize your online media buying and campaign strategy.
While traditional ad networks that employ targeting, including behavioral
or contextual, provide a unilateral targeting strategy, media+1 takes
a holistic approach and models visitors or transactors to produce custom
audience segments. This audience-level data and our wait-and-see approach,
coupled with our proprietary Predictive
Optimization Engine (POE™), then optimizes your media message,
producing maximum ROI for your campaigns.
Understanding the true performance of your media campaign is critical-path
to success and we are the only ad network to share in-depth analytics
and insight with our advertiser, agency and publisher partners. [x+1]'s
combination of best-of-breed technology and innovative ad network relationships
enables media+1 to deliver reach that rivals the efficiency of search.
Key Benefits
- Reduce cost-per-acquisition
- Increase ad relevance and audience response rates
- Produce broader saturation with less waste
- Create unprecedented ad network transparency
- Targets offers and messaging only to your best prospects
- Can be purchased just like any online media: CPM or CPA
![[x+1] Audience Conversion Cycle](../images/diagram_yield-curve.gif)
The chart above shows the typical media yield curve of a campaign. The number
of media that was used to generate a given percentage of responses is plotted
on the horizontal axis. The percentage of total responses delivered from a given
number of media is plotted on the vertical axis. Because viewers respond differently,
the media yield curve is convex. In this example, 90% of the campaign responses
are captured with about 40% of the media. The remaining 60% of spending yields
only 10% more. media+1 generates greater response with less waste.
Brand+1
Brand+1 is a new online media product from the media+1 family. Brand+1 enables
brands to take advantage of the reach and cost efficiency of the long
tail, while ensuring that ads are placed only on brand-safe content.
BRAND+1 IN ACTION
Built on [x+1]’s patented Predictive Optimization Engine (POE) platform, Brand+1 delivers:
- Guaranteed Site Inclusion -- the only service available today that continually analyzes more than 20,000 high-traffic consumer web properties, building a list of sites deemed safe and unsafe for ad placement.
- Efficient Buying -- a buying strategy that simultaneously sources from publishers,
ad networks and multiple ad exchanges, enabling brand marketers to reach more
of their target audience more cost effectively.
- Complete Transparency -- online impressions targeted specifically to individual
brand marketers, based strictly on their particular needs; complete information
about site inclusion and exclusion, including actual site names, ensuring better
media quality.
- Less Duplication, More Impact -- Audience duplication and excessive frequency
are mitigated, ensuring that the same person isn’t shown an ad an excessive number of times, which would decrease a message’s effectiveness.
- Advanced Reporting -- a cut above typical ad metrics, brand marketers also
get actual profiles and preferences of consumers interacting with their ads,
which can be used to inform and strengthen future online marketing programs.
- Brand Optimization -- optimized audience composition and offer delivery, based on brand engagement metrics.
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