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Media+1
Building Custom Ad Networks
Marketers are trying to reach specific audiences when they purchase online
ad inventory. These audiences can be found on specific pages
across hundreds or even thousands of websites. We create dynamic custom ad
networks by aggregating these pages and micro-targeting the marketer’s
desired audience.
Media+1 is certified to operate on inventory totaling more than
50B+ impressions per month, representing more than a 90% reach
of the US population. With Media+1, getting a custom ad network
live is quick and easy.
Why our approach is better than a traditional ad network
While traditional
ad networks employ targeting, only Media+1 builds specific, tailored
ad networks for each of our clients. Traditional ad networks
profit when they can sell their aggregated, pre-purchased ad inventory
for higher rates then what they paid for it. Because they pre-purchase
the inventory they carry inventory risk and they try to shoehorn advertisers
into each and every ad spot to maximize their profit even if
it is not the right impression for the advertiser.
[x+1] believes there is a better
way. We work with agencies and their clients to understand who
they are trying to reach and build custom ad networks that target only
the right audience. This audience-level analysis and our proprietary Predictive
Optimization Engine (POE™) optimize your media delivery producing
maximum ROI for your campaigns. [x+1]'s combination of best-of-breed technology
and innovative ad sourcing relationships enables Media+1 to deliver
a media solution at scale that rivals the efficiency of search.
Performance+1
for Direct Response Marketers
Performance+1 custom ad networks are tuned to boost online ad performance
by screening and segmenting banner ad inventory into audiences, allowing the
advertiser to purchase only audiences that are most likely to convert.
» Learn more about Performance+1
Brand+1 for Brand Marketers
Brand+1 custom ad networks enable brands to take advantage of the reach
and cost efficiency of long tail websites, while ensuring that ads are placed
only on brand-safe content. It also allows brands to leverage offline segmentation
analyses in online media to target their desired audience before a single media
dollar is spent.
» Learn more about Brand+1 |
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