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Site+1
Dynamic Website Personalization
On a website, personalization is the process of tailoring pages to individual
users' characteristics and behaviors.
Key Benefits
Site+1 is a full-service solution that automatically
captures data about your customers and tailors the offers and
content on your site. Our Site+1 team manages all of
the trafficking, data tracking, reporting and analytics for
you. We bring a team of experts experienced in interpreting
data collected from your website and delivering insights to
your marketing team.
Site+1 will:
- Provide you with unique insights into who is visiting your site.
- Discover the segments of customers that exist on your site and which content and messages drive each segment to take action.
- Use customer response data to create dynamic pages that are relevant to each consumer and therefore produce better results.
- Create webpages that honor your current business rules and constraints to ensure message consistency and compliance.
- Leverage your offline data and previously run customer segmentation analyses
to maximize your online marketing efforts and unlock cross marketing channel
benefits.
How it Works
Simply tagging your website enables Site+1 to capture the data that
will power the solution. Data is compiled into audience profiles and fed into
[x+1]’s Predictive
Optimization Engine (POE™). Site+1 then automatically analyzes
hundreds of variables to build predictive models that determine which offer should
be shown to each visitor to create the optimal website experience.
The data captured by Site+1 can be segmented by geography, context, frequency,
demographics, behavior, or any number of other variables. We track business goals,
historical response rates and ensure business rules and constraints are honored.
[x+1], Inc. is deeply committed to protecting the privacy of Internet users.
Click here to view our privacy policy.
Cluster Example
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Segment Example
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Privacy
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