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site+1
Unprecedented Real-Time Targeting
site+1 uses continuous, real-time data and decision-making
to significantly increase profitability by tracking visitor behavior
and identifying their interests while they are still on your
site.
How it Works
A higher number of site visits does not guarantee a higher number of customer
acquisitions. Simple tags on your website allow site+1 to create audience profiles
and accurately predict visitor tendencies, so you can present highly relevant
offers. Using [x+1]’s Predictive Optimization Engine (POE™), site+1 automatically processes hundreds of variables and screens audiences, identifying
which subsets have the greatest predictive power.
Data can be segmented by geography,
context, frequency, demographics, behavior, or any number of other variables,
business goals, historical rates, business rules/constraints. Other types of
testing would not be able to handle this volume of data, but with [x+1]’s
interaction optimization tools this can happen instantly.
Key Benefits
site+1 is the only online tool that combines real-time audience segmentation with your business and marketing strategy rules, ensuring your business goals and offer constraints are automatically followed. site+1 also ensures continuity across conversion actions, integrating offline, external, and onsite audience data to create a seamless flow from targeted messaging to relevant site content and personalized offers.
- Increase website conversion and retention rates
- Optimize visitor acquisition and upsell conversions
- Deepen your online brand experience
- Effectively communicate with your different audiences
- Gain valuable customer behavioral insights
- Present the right offer with targeted messaging
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