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Performance+1 for Direct
Response Marketers
Performance+1 custom ad networks boost online ad performance
by screening and segmenting banner ad inventory into audiences, allowing
the advertiser to purchase only audiences that are most likely to convert.
While traditional ad networks employ simple behavioral and contextual
targeting strategies, Performance+1 creates customized audience segments
for each of our clients. This sophisticated analytical approach, powered
by our proprietary Predictive Optimization
Engine (POE™) optimizes
your media delivery producing the maximum ROI for your campaign.
If you are looking to:
- Screen and segment ad impressions into custom, unique audiences in
real-time
- Purchase only desired audiences within 90% reach
- Receive valuable consumer insights and ad placement detail
Then Performance+1 is the solution for you.
Performance+1 stands out from the competition with the following features:
- Real-Time - Using our patented POE
engine, Performance+1 analyzes consumer
segments and simultaneously delivers results based on key performance indicators.
- Buyer Aligned Media Sourcing - Online display ads are chosen based on their compatibility with the appropriate audience segment. Performance+1 is made to work with only the buyer's interest in mind and is unbiased toward site publishers.
- Data, Analytics and Insight - In order to create an ideal custom audience segment, Performance+1 leverages vast amounts of data including behavioral, geographic, time of day, contextual, and remarketing.
- Customized Campaign Goals - Performance+1 can be purchased just like any other media with goals revolving around CPM, CPA or CPC.
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