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Our Technology
[x+1] is a hosted solution that eliminates the majority of IT costs and
complexity - and the headaches that go with them. [x+1] is powered
by Oracle DBMS, SAS analytics, and an Akamai Content Distribution
network, in conjunction with the [x+1] Predictive Optimization Engine (POE™).
POE™ is a continuous, audience-based, predictive marketing platform
that utilizes automated, real-time decision-making to improve
the scale and efficiency of the online marketing process.
The first of its kind and six years in development, POE™ - which supports
both site+1 and media+1 - leverages
sophisticated mathematical models to make optimal segmentation and targeting
decisions for online marketers. POE™'s added-value is derived from its
ability to make actionable decisions from massive amounts of complex, interacting
data. Using a wide variety of data sources, POE™ profiles end-users and anonymously
tracks their online behavior and responsiveness. It then identifies patterns
in visitor characteristics and their response activity and ultimately determines
the best offer to display.
Key Benefits
POE™ is designed to increase the scale and efficiency of the online marketing process, yielding consistent decisions that leverage multivariate relationships to optimize campaigns and achieve business goals while exploiting multivariate relationships and enforcing business rules. Using POE™:
- Helps marketers make actionable decisions regarding targeting and segmentation
- Serves the most relevant content or offer to the best person in real time
- Generates predictive visitor profiles that contain over 100 variables
- Optimizes customer interactions by leveraging advanced mathematical models
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