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Our Technology

[x+1] is a hosted solution that eliminates the majority of IT costs and complexity usually associated with implementing online marketing systems. [x+1] is powered by Oracle DBMS, SAS analytics, and an Akamai Content Distribution network, in conjunction with [x+1]’s patented Predictive Optimization Engine (POE™). POE™ is an audience-based, predictive marketing platform that utilizes automated, real-time decision-making to improve the scale and efficiency of the online marketing process.

The first of its kind and six years in development, POE™ - which supports both Site+1 and Media+1 - leverages sophisticated mathematical models to make optimal segmentation and targeting decisions on website and in external media campaigns. POE™ derives actionable decisions from massive amounts of complex data. Click here to see a comprehensive list of our data. Using a wide variety of data sources, POE™ profiles end-users and anonymously tracks their online behavior and responsiveness. It then identifies patterns in visitor characteristics and their response activity and ultimately determines the best content and offer to display.

POE™ Patent: